Product LEADER,
UX Designer &
Primo Problem Solver.
Intro
With a background in psychology, sociology and conflict resolution, I bring the human spirit into the business of designing and growing products. Most days, you can find me noodling in front of a whiteboard, leading a Design or Discovery Sprint or working with horses in my spare time.
FOCUS
Law & Legal Tech, Cloud Interactions, Hospital & Health Systems, Patient Care, Clinical Trials, Health Insurance, Personal Wellness, Criminal Justice, Agriculture and Small Business.
Testimonial
“I've been fortunate to work under Joell's product direction on two separate projects. She is hands down the most thorough product owner I saw at work.
Every question the developers could possibly have about the product, had been thought of beforehand, and expounded clear and eloquently. Joell has the gift of empathy, which in addition to communicating with a development team, is a fantastic asset when it comes to really understanding the audience for a product.
As the meme goes, any successful venture needs to not only build the thing right, but also build the right thing. With Joell at the helm, building the right thing is par for the course.”
Julio Santos, Fractal
I work to establish short or long-term contracts through my company, Waxwing Technologies, as well as flexible freelance hours as needed for your team. My hours can be as fluid as you need them to be, to best align with your company’s burn rate and budget.
Want to learn more? Contact me, here.
ABOUT
Raised in Virginia, made in Colorado, I now call Chicago, home.
When I’m not in front of a computer or whiteboard, you can find me studying Regenerative Agriculture, trying to build a ranch in Colorado from scratch, and working with horses.