My Background

With a background in psychology, sociology and conflict resolution, I bring a unique approach to solving problems and have over 10 years experience in healthcare, clinical trials, development services, and entertainment industries and am especially skilled at incorporating the newest AI technologies into our experience. Outside of formal training, I am a student of my craft and prefer well researched books over blog posts.

Gazing at the Flatirons in Colorado

My Process

There is a method to my madness and that method is rooted in lean, agile product development. I believe that behind the best teams lives a process that encourages and supports positive brainstorming and open, honest communication. My personal style starts with empathy and ends with delivery, with a healthy dose of cross-team collaboration sprinkled throughout.

My Lean Process Diagram

My Values

In the office and out, my mantra is simple: do the right thing. This means I approach work and projects with honesty, transparency and seek to involve my fellow colleagues early and often in my designs. I am heavily involved in my local community and am especially passionate about improving access to addiction treatment and creating tech opportunities for some of our smaller cities and towns.

Reading to 1st Graders

My Side Hustles

Although my heart will always have a place for UX, I am also an avid crafts-woman and founded Dune Dog Collective in 2019 to take my passion project more mainstream. At Dune Dog, we focus on recycling glassware and homegoods to make them new again using our sandblaster to create custom designs.

Visit Dune Dog Co.
Dune Dog Collective Logo


Browse samples of my past work, created to help communicate concepts, document requirements, prototype designs, and help product ideas grow from the ground up.


I believe that actions speak far louder than words. See what my past managers and clients have to say about my work.

Andrew Conklin

Origent Data Sciences, CTO
Joell is a force behind our product-ivity. Thanks to her, my day is considerably easier with her design prototyping, requirements wrangling, user engagement, conflict resolution, and team leadership efforts. Bob Loblaw and Peter A Venkman have achieved more for our product growth than we thought possible, thanks to Joell’s unique “Let’s Shepp it!” approach to product management. Joell finds effective and clever ways to facilitate velocity and priority through personas, designs, and requirements with key stakeholders. Any leader with a strong vision, would find Joell to be one of those people that can navigate the maze and make a real product contender for them.

Julio Santos

Life on Mars, CEO
I've been fortunate to work under Joell's product direction on two separate projects. She is hands down the most thorough product owner I saw at work. Every question the developers could possibly have about the product had been thought of beforehand, and expounded clear and eloquently. Joell has the gift of empathy, which in addition to communicating with a development team, is a fantastic asset when it comes to really understanding the audience for a product. As the meme goes, any successful venture needs to not only build the thing right, but also build the right thing. With Joell at the helm, building the right thing is par for the course.

Christian Doyle

Kit Check, Engineering Lead
Joell drives projects forward with passion and enthusiasm. She solves problems with a focus on the user and always fights for what is right. She is never afraid to dive in technically or do whatever it takes to move the project forward. In addition to this she brings a positive energy and zeal to all undertakings.

Meg Kemp

Agora Inc, Director of UX
Dependable doesn't even begin to touch Joell's level of commitment to a product team. She is an adaptable leader who brings grit and enthusiam to every project - be it an enterprise-level integration or just a few friends at a hack-a-thon. Joell is the complete package. Do not miss a chance to work with her!

Sean Perkins

Mobility Labs, CEO
Joell came into a new project and quickly found the position to best assist the team and hit the ground running. She evaluated and adjusted our processes to best align with accomplishing goals and growing our business. During our time together, Joell taught me the value of an experienced product manager and she quickly earned the trust and respect of our remote design and development teams. Joell’s not afraid to own the responsibility for a product while sharing the success with the team.

Contact Me

Let's build great things together.