Product Strategy & Management
Overview
Devilish to define, yet essential to success; strategic thinking and planning is the most critical ingredient to creating a successful product that stands the test of time. A mix of science, method and magic; my expertise centers around pragmatic thinking, agile alignment activities and iterative, human-centered product development.
SKILLS
Product Management & Leadership
Customer & User Personas with Value Prop Definition
Product Roadmap, KPIs, OKRs
MVP Definition & Validation
Product Growth & Positioning
Product Consolidation (Mergers, Acquisitions)
Sprint & Development Management
focus
“there is something fundamentally different between a sale to an early adopter and a sale to the early majority”
Geoffrey moore
approach & output
THE FOUNDATION
Before you can sell it, you need to define “it”. This definition of our core customer, their needs and the unique way we solve their problems is critical to later growth and success. For this work, I like to produce:
Lean Canvases, Competitive Analysis, KPIs/OKRs, Roadmaps (Business & Development…yes they should be different), Service Journeys & Blueprints, Customer & User Personas
THE CUSTOMER
In order to keep building and growing our products: we need revenue. How we define our total addressable market and zero-in on our target or wedge market is another layer of strategic work that requires constant vigilance and adaptability. For this work, I like to produce:
Empathy Maps, Positioning Documents, Qualitative & Quantitative Customer Research, SWOTs, Customer Stories
The product
Now that we know where we’re going, we need a hypervigiliant, constantly changing plan that gets us there. This comes in the form of your basic Product Management duties of being the source of strategy and prioritization for your team. For this work, I like to build artifacts such as:
Development & Design Roadmaps, User Stories/Requirements, Acceptance Criteria, Process Management (Agile, Lean UX, etc), Sprint Planning and Management
My toolbox
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GitHub
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Atlassian Suite
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Aha!
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Asana
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InVision
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Figma
TESTIMONIAL
“Joell is a force behind our product-ivity. Thanks to her, my day is considerably easier with her design prototyping, requirements wrangling, user engagement, conflict resolution, and team leadership efforts.
Joell finds effective and clever ways to facilitate velocity and priority through personas, designs, and requirements with key stakeholders.
Any leader with a strong vision, would find Joell to be one of those people that can navigate the maze and make a real product contender for them.”